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HOUGHTON MIFFLIN ACQUIRES COGNITIVE CONCEPTS
BOSTON October 27, 2003 - Houghton Mifflin announced today the acquisition of Cognitive
Concepts, a provider of research-based, supplemental education tools. The acquisition
will augment Houghton Mifflin's Great Source Education Group and compliment Houghton
Mifflin's successful Nation's Choice reading program. Based in Evanston, Ill., Cognitive
Concepts employs forty-seven people. Terms of the acquisition were not disclosed.
"Cognitive Concepts creates some of the industry's best methods for addressing
key literacy skills, with an approach that meets the needs of every student,"
said Houghton Mifflin President and CEO Tony Lucki. "Products like Earobics®
provide teachers with tools that address the needs of individual students, and support
the lessons and methodology that are essential for achieving adequate yearly progress."
Cognitive Concepts' Earobics Literacy Launch® is a research-based early literacy
solution designed to ensure that all students have the foundational skills they need
to be successful readers. Earobics is widely used in over 7,500 schools and is proven
to significantly improve early literacy skills.
"We are very excited to join the Houghton Mifflin team," said Andrew Morrison,
CEO of Cognitive Concepts. "Houghton Mifflin's strong position in the K-6 market
will help us to collaborate with more educators across the country and to reach even
more children in our mission to help all students reach their potential."
Established in 1996, Cognitive Concepts' first scientifically based, research-proven
product was launched in 1997. Working closely with schools, districts and parents
in all 50 states and more than 25 countries, Cognitive Concepts is focused on improving
early literacy skills and reading performance, and is primarily targeted at helping
struggling and at-risk students. Earobics Literacy Launch, its flagship product, includes
educational software, audiotapes, videotapes, talking books on CD-ROM, integrated
printed materials, take-home materials and customized staff development.
About Houghton Mifflin
Boston-based Houghton Mifflin Company is one of the leading educational publishers
in the United States, with over $1 billion in sales. Houghton Mifflin publishes textbooks,
instructional technology, assessments and other educational materials for elementary
and secondary schools and colleges. The Company also publishes an extensive line of
reference works and award-winning fiction and nonfiction for adults and young readers.
Houghton Mifflin offers computer-administered testing programs and services for the
professional and certification markets. With its origins dating back to 1832, Houghton
Mifflin today combines its tradition of excellence with a commitment to innovation.
The Company's website can be found at www.hmco.com. In 2002, Thomas H. Lee Partners,
Bain Capital, and Blackstone jointly acquired Houghton Mifflin from Vivendi. Thomas
H. Lee Partners and Bain Capital are based in Boston.
CONTACTS:
Collin Earnst
Houghton Mifflin Media Relations
617-351-5113
collin_earnst@hmco.com
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