BUDDY MEDIA, INC.
Buddy Media makes it possible for the world’s largest and most trusted brands to engage their audiences by extending their advertising into the world of social networks. Its branded social applications increase engagement and social interaction between people and brands, ultimately creating social brand loyalty. Through its Brand Advocate Process, Buddy Media plans, builds, promotes and monitors “app-vertising” campaigns-branded social applications.
The company was founded by serial entrepreneurial Michael Lazerow, who has co-founded four successful internet-based media companies. Co-investors include Bay Partners, GreyCroft Partners, Softbank Capital, Peter Thiel (co-founder of PayPal), and European Founder’s Fund.