KB Partners

Portfolio > RCT Analytics

RCT ANALYTICS, INC.

RCT Analytics, Inc. (“RCT”) provided state-of-the-art, video-based customer traffic tracing systems.  This patented system was primarily targeted at patron counting for the enclosed shopping center, retail, and casino industries.  The People Counter™ captured data through compact video cameras concealed in ceilings at entrances and other exit points in the facility.  The live video fed into RCT’s Entrance Processor™ (EP), which translated the video images into a digital format.  The EP then calculated the number of patrons and their direction in or out of the mall/store/casino.  This data was transferred to RCT’s Traffic Analyzer™ Windows-based software, which graphically organized and presented the data.  The applications of People Counter™ traffic data were far-reaching and had a significant impact on mall, retail, and casino owners’ bottom-line decisions with regard to labor scheduling, marketing and promotional activities, lease negotiations, operational decisions such as HVAC and security, and capital improvement decisions.

Byron Denenberg assisted with the development of RCT’s technology and jointly holds the corresponding patent.  The Company merged with ShopperTrak in 2001 (http://www.shoppertrak.com) to become the world’s foremost provider of shopper traffic counting information, technology and decision support software for businesses in the retail, gaming, hospitality and entertainment industries.

• Back to Portfolio